M.Sc. [Engineering] in Strategic Product Design Management

This course aims to prepare delegates for developing their careers in strategic product design management for products and services. The course will empower delegates to co-relate creativity and management, to become creative problem solver, understand the needs of stake holders, create strategy and plan for marketing and branding. Delegates will also learn to develop business plan and model for setting up a firm. The educational experience enables the delegates to achieve an integrated understanding of design management requirements.

The M.Sc. (Engg) in Strategic Product Design Management Course aims to:

• > Provide a thorough understanding of strategic design and management
• > Inculcate creative thinking in design process
• > Understand consumer needs, behaviour and emotions through research
• > Develop the ability to analyse, design and implement strategy for branding, marketing and communication.
• > Develop leadership and entrepreneurial skills

click here to view the Detailed Syllabus             

For further details contact the Head (DOD) at : prakashunakal@msrsas.org