Indicative contents

• Introduction to Product Development Management (10%)
  Overview, New product development process, Concept and best practice, Organizational structures, Marketing organizations, Role of sales forces, Global marketing, Product Management: Fact versus Fiction, Factors affecting Product management and management.
• Design Management (15%)
  Design Management Systems, Legal implications, Phases of Design Process, Production planning and feasibility, Design specification, Conceptual design, Embodiment Design, Detailed design, Post-Design release, Role of the corporate design manager.
• Customer, and Competitor Analysis (10%)
  Understanding customers and market, Need to know about customers, Response of customers to a marketing programme, Creation of Product feature matrix, Assessment of competitors current product, Comparison of Value Chain, Assessment of strategies, Differential advantage analysis.
• Cost Management and Value Analysis (5%)
  Basics of project cost management, Introduction to estimating and budgeting, Procurement management processes, Principles and skills to the management of a project, Planning and scheduling in the pre-phase of a project, Worth and value, Current day customer needs, Data collection, FAST diagram, Case studies.
• Design for Assembly and Manufacture (10%)
  Assembly operations, Equipment and systems, Principles of design for assembly, Principles of systemizing the product structure, Design of components to suit manufacturing and assembly, DFM, DFA, DFMA procedures.
• Process Tools and Various Concerns of Product Design (5%)
  Product development teams, Team structures and evaluation, Product development planning, S-curves and technical forecasting, Technical questioning and mission statements.
• Quality Products and Processes (15%)
  Design process in concurrent engineering, Quality Function Deployment and its process, Quality inspection and statistical sampling, Statistical process control, Systems for eliminating defects.
• Total Quality Management (20%)
  Fundamentals of TQM; Some important philosophies and their impact on quality (Deming, Juran, Crossby), Features of Malcom Balridge quality award, Identification and measurement of quality costs, Issues related to products, processes, organization, leadership, and commitment for total quality achievement, Tools and techniques used in TQM: seven tools, new seven, essential features of QCC, ZD, Kaizen and JIT programmes, Fundamental concepts about Quality Function Deployment (QFD), Components of Total Quality System (TQS) in organizations, Quality Auditing: Introduction to ISO 9000 and 14000 standards, Case studies.
• Product Life cycle Management (PLM) and Product Data Management (PDM) (10%)
  PLM: Different Phases of product lifecycle and corresponding technologies, Product development processes and methodologies, Foundation technologies and standards (e.g., XML, visualization, collaboration, and enterprise application integration), Information authoring tools (e.g., MCAD, ECAD, and technical publishing), Core functions (e.g., data vaults, document and content management, workflow and program management), Functional applications (e.g., configuration management)
  PDM: Introduction To PDM, Why PDM For and against PDM Engineering data Engineering workflow, Life without PDM, PDM objectives, PDM benefits, PDM implementation, PDM systems.
  
  
  

Module Resources

• Essential reading
  1. Course notes
• Recommended Reading
  1. Brigitte Borja De Mozota, Design Management: Using Design to Build Brand Value and Corporate Innovation, Allworth Press, 2004, ISBN-10: 1581152833, ISBN-13: 978-1581152838.
  2. Mike Lanigan, Engineers in Business: The Principles of Management and Product Design, Addison Wesley Publishing Company, 1992, ISBN-10: 0201416956, ISBN-13: 978-0201416954.
  3. Patrick Noon and Timothy Warner, Product Design Management: An Annotated Bibliography, Avebury, 1989, ISBN-10: 0566054663, ISBN-13: 978-0566054662.
  4. S. Thomas Foster and Jr., Prentice, Managing Quality – An Integrative Approach 2nd Edition, Hall Publishing Co., 2001.
  5. Karl Ulrich and Steven Eppinger, Product Design and Development 3rd edition, McGraw-Hill/Irwin, 2003, ISBN-10: 0072471468, ISBN-13: 978-0072471465.
  6. John Corbett et al., Design for Manufacture: Strategies, Principles and Techniques, Addison-Wesley Publishing Company, 1991, ISBN 0-201-41694-8.
  7. Stephen C. Armstrong, Engineering and Product Development Management, Cambridge University Press, 2001, ISBN 0-521-79069-7.
  8. Donald R. Lehmann, Russell S. Winer, Product Management 3rd edition, Tata McGraw-Hill Publishing Company Limited, 2002, ISBN 0-07-048656-5.
  9. John M. Nicholas, Competitive Manufacturing Management, Tata McGraw-Hill Publishing Company Limited, 2001, ISBN 0-07-047415-X.
      
• Laboratory
  • Hardware: Personal Computers
  • Software: ENOVIA, Windchill
  • Software Manual: Manuals for the above Software